ford ranger
Role: CD
Yeah, it’s Built Ford Tough. But the all-new, reintroduced Ranger is a completely different animal – engineered more for climbing rock than hauling it. We partnered with Outside to deliver a spot-on message to adrenaline junkies and strange creatures everywhere.
15 athletes
5 key markets
We took a non-traditional approach to production for this non-traditional target, utilizing athletes from various sports to tell our story. We even bypassed the typical director/production company for the broadcast spots.
200,000+
pieces of content
"Tough Has More Fun" episodes lived on Outside's platforms highlighting Ford Ranger adventures in five key markets: LA, Boston, Denver, Seattle and Phoenix. Social and co-branded ads drove visitors to the Ranger Hub on Outside Online.
outdoor retailer's
snow show
To align with active outdoor lifestyles, we displayed three Ford Ranger models at the Outdoor Retailer's Snow Show, the show's first-ever automotive exhibit.
